David Trawin

Lot18 Website

There's a lot of complexity & compliance issues to shipping alcohol.

My job at Lot18 was to optimize the UX to create a seamless, intuitive flow to allow the user to become absorbed in the indulgence of each story uninterrupted. Buying wine (for some) is as much an emotional experience as it is a transaction so we built tools to enrich the story of each wine to paint the fullest picture shy of being at the winery.